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To get the most out of your Pinterest Marketing Strategy you should be using Tailwind for Pinterest. If you don’t already use Tailwind for your Pinterest you can sign up for a free trial here. You’ll get 100 free pins during your trial whether that takes you 1 week or 1 month. Time is NOT of the essence in this instance.
For this blog (Traveling Tayler), Pinterest makes up 81% of all of my social traffic. Not too shabby considering I only spend about 1-2 hours per week on Tailwind scheduling out my pins for the week. Which is why I think Tailwind is the best Pinterest Manager!
So as an avid Tailwind user, I’ve identified 7 mistakes you are probably making with Tailwind and will want to correct to get the most out of your Tailwind account
These are my personal results, but Tailwind also publishes the Typical Results of Tailwind for Pinterest Members every year, so you can see exactly what the average growth rate looks like for their members. Also, I am an affiliate of Tailwind, which means I may receive a commission, at no extra cost to you, if you make a purchase through a link included in this post.
Mistake #1: Not Using Board Lists
If Tailwind is all about saving you time (which it is) one of the best quick time savers is having pre-set group board lists.
Board Lists can be saved together by category, group boards, or any combination of different themes where you post content.
You can see I have board lists for travel destinations, business productivity, marketing, blogging, travel general, travel packing, business entrepreneur, digital nomad and general online business. These are the topics I talk about and create content around so it makes sense for me to have certain board themes all grouped together.
These don’t encompass ALL of my Pinterest boards, there are some that don’t fit well into a single category. And some of the boards in my board list may not work for every piece of content I create, but it’s much faster to delete a board than scroll through and find the one I want to add.
The create or edit your board lists:
1. From your Publisher page, click on “Board List” in the top menu
2. Click to add a list
3. Give your board list a title
4. Add the specific boards you want included in that board list.
To use your board list:
1. From your drafts page, click to add a board to your pin
2. Your board lists will appear at the top with an orange square and number which identifies the number of boards in that board list
3. Click the board list you want and that’s it! All the boards associated to it will be added to that pin for you schedule.
Mistake #2: Not Publishing at the Best Times for Your Audience
Why publish when no one will see it? Of course, unlike many other marketing platforms, your content can be found on Pinterest weeks and months after you post, but you still want to optimize to publish at the best times.
To create your schedule and see your optimized times:
1. From your publisher page, go to “Your Schedule” in the top menu.
2. Click on the green outline blocks to add a new time to your schedule
3. To edit a scheduled (fully green block), click on it and move the time up and down or delete
Note that the number in ( ) next to the day, is the number of pins scheduled for that day.
How many times should you pin per day? That will fluctuate per user, but the general rule is to pin 10 – 25 times/day with a mix of both yours and others’ content.
Here is what Pinterest’s Best Practices says:
It’s a good idea to save Pins regularly—consistent, daily activity is better than a once-a-week flurry. Be patient and stick with it. Unlike social networks where all of your audience reach typically happens in the first 24 hours, the reach of your content on Pinterest will continue to grow over time as Pinners discover and save your Pins. Publishing consistently over consecutive months is the best way to build a dedicated audience.
Mistake #3: Not Publishing in Intervals
Interval allows you to spread out your pins so that your content doesn’t spam your audience.
Pinterest is increasingly favoring fresh pins, which is defined by Pinterest, as images or videos that they haven’t seen before. Meaning you definitely want to avoid pinning the same photo multiple times a day or even every day.
For example, say I wrote a new blog post on 7 Mistakes You’re Making with Tailwind ( 😉 ). And I create a pin that I feel fits into 4 different boards of mine. After adding in my pin title, SEO description, and inputting the destination URL, I will schedule my interval.
With intervals you can do a couple of things:
1. Set the first day and time you want your pint to publish.
a. This is great if you are scheduling a pin in advance of the content going live.
b. Or you want your different pins for the same content to be spread out.
2. Set the minimum time between each pin so that it gets posted to different boards at different times.
3. See a preview of your schedule for that singular pin.
Mistake #4: Not Utilizing Tailwind Tribes
Pinterest is great for marketing your own content, but you shouldn’t be only be pinning your content. You should also be pinning others’ content that is complementary to your own.
For me these areas relate to travel and online business and anything digital nomad related. So I’m in a handful of tribes around these topics. After I schedule my own pins I use the Tribes to fill out my weekly schedule so there is a good mix of mine and other’s content.
Tribes are found on the left hand menu under “Tribes”. From the home page, you can rotate between your tribes, go to the find a tribe page, and on the right corner menu see how close you are to reaching your monthly limits.
Of course, I could also jump onto Pinterest directly to pin from my feed daily, but I like the freedom Tailwind gives me to schedule in advance. You can join up to 5 tribes in your niche and share up to 30 pieces of content for free with the basic plan.
And if you want to join more tribes or share more content you can purchase a power up. Which you can see from my account I have a power up that allows me to join 10 Tribes and post 80 pieces of content per month.
The other benefit of tribes is getting your content in front of other audiences. Just like you’re posting from your tribes, other tribe members are too! It’s the power of leveraging someone else’s audience. Above an example of one of my tribes.
You can see in the image:
1. There is a tribe description that tells you what kind of content to share
2. Tribe rules which vary from tribe to tribe
3. Tribe activity overview
4. My personal results from that tribe
Note: These are my personal results for this one tribe. Tribe results will vary based on many different factors and specific results aren’t guaranteed. Please refer to Tailwind’s Typical Results of Tailwind for Pinterest members they publish each year.
Mistake #5: Not Shuffling Your Queue
Right after I finish adding content from my tribes, I like to shuffle my queue a couple of times.
Typically, I go through my tribes one at a time, repin a handful of content and then move on to the next. This means that my pin schedule may not be grouped heavily with travel only pins for 2 days, followed by 2 days of online business, etc.
The shuffle queue option allows me to mix up my content topics throughout the week which is a much better audience experience as well. The shuffle queue button can be found from the drafts or scheduled pins page right about your schedule.
But don’t worry, your content pins won’t shuffle. Any of your content scheduled automatically gets locked in. So unless you unlock it or drag and drop it to another time slot, it will stay where it was scheduled. Only your tribe content will get shuffled.
Mistake #6: Not Checking Your Insights
If you’re using Pinterest as a marketing strategy then you should be regularly checking your analytics. Tailwind makes this super easy from their Insights dashboard.
From the Tailwind Insights page you can see:
1. Your overall profile performance
2. Virality and engagement score
3. Board insights
4. Pin insights
5. Website insights
6. Organic activity
7. Referral traffic
There’s a lot there so be sure to check it out!
Mistake #7: Not using Tailwind Create
The newest (and maybe the best) feature from Tailwind is Tailwind Create!
If you’ve been hesitant to really start using Pinterest as part of your marketing strategy because of the time commitment – this new feature will blow your excuses out of the water.
Tailwind Create allows you to create high quality content with ease and streamline the entire process. With Tailwind Create, I can now create, schedule, publish, and analyze my Pins all in one place! Check out my tutorial on how easy it is to use.
Even better, all of the designs are optimized specifically for Pinterest and customized for my brand industry. Which is so great because I don’t have much of a designer’s eye so it gives me new ideas, which is always a bit of a struggle!
Here are the basics of how it works:
1. Set your brand preferences (colors, fonts, logos)
2. Start your design by giving your design a title and uploading your own pictures or selecting ones from the media library. (Image diversity for Pinterest is important so this is a great features they have built in)
3. Click “Create!”
4. Create does its magic and provides you hundreds of different designs personalized just for you to select from and/or edit if needed
5. You can also filter the designs by Content Type, Industry/Niche, and Pin Format in the top right
6. If you like a design, click +select and the design will be added to the bottom menu
7. Once you have the number of designs you want click “Go to Schedule”
8. All of your newly designed pins will be added directly to your drafts page!
Yes – it’s as amazing as it sounds! And such a time saver I’ll never want to go back to the old workflow.
A few other things I’m loving about it:
- The ease of the workflow
As an OBM I’m all about creating the best workflows for my clients and myself. Other than writing a post or creating a video – the marketing design part always takes me the longest. No more coming up with a design, changing it a 100x, downloading, uploading, and organizing my pins on my computer. All in one place all the time and optimized for Pinterest.
- You can save templates!
So if there is a design you particularly like or style you want to use for a particular type of post, you can save it to re-use.
- You can download your designs
So if you add pin images to your written content you can still include them without having to create alternative pins. And yes, the pins below were made with Tailwind Create. Feel free to share them on Pinterest 😁
So what do you think?! Has Tailwind helped you improve your Pinterest reach?
Leave a comment below letting me know your favorite Tailwind tips and if you’ve tried Tailwind Create your experience with it.
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