Disclosure: This post may contain affiliate links, which means I may receive a commission, at no extra cost to you, if you make a purchase through a link. Please see my full disclosure for further information.

Have you heard the good news?! ConvertKit has finally introduced a free plan. Woohoo!

That’s right, you can get ConvertKit for free right now. You don’t have to start on Mailchimp or another email marketing provider and switch later.

Below I go over ALL THE DETAILS of the free plan and whether or not it’s right for you. So keep reading to find out more and how to sign up for the ConvertKit free plan.

What is ConvertKit? 

ConvertKit is my favorite of the email marketing platforms. Between me and my clients, I’ve used a lot of different email marketing software but I always find myself returning to ConvertKit.

It’s why, when I started to build my own email list, I didn’t consider any other email provider.

And now they are rebranding themselves as not just an email marketing system but also a landing page platform for creators!

They used to be known as an email marketing tool for “bloggers” but they’ve really grown over the last few years and desire to help all creators.

Why is Having an Email List Important?

If you haven’t seen and read in a million places already, building an email list is super important for any business. 


Because it’s the only thing you own. People on your email list are yours. And their status can only be changed by them or you, not by a company algorithm change. 

Hang out in enough Facebook groups and you’ll see people complaining about their reach after the latest Facebook, Instagram or Google update.

If your entire business is built on someone else’s platform, the potential for you to lose it is greater. Which is why no matter how how many followers you have you should be trying to convert them onto your email list.

Who is ConvertKit For?

Do you identify as an online creator?

It doesn’t matter if you’re a blogger, musician, author, podcaster, youtuber or something in between. ConvertKit is committed to helping you grow your platform. 

Do you create physical or online products or offer your services. ConvertKit has got you covered.

And with their focus on building up their landing page cred, it’s even more perfect for anyone who doesn’t have a website yet. Although, even if you do have a website, being able to create a landing page without having to connect 100 systems to get those people to your email list is a few headaches saved. 

Is the Free Plan the Same as the Free Trial?

No, they are different. The free plan is just that. A free forever plan.

The ConvertKit free trial is a short term, 14 day testing out of the system for free. After that you will need to switch to one of their plans.

More on the ConvertKit Prices & plan options below.

And here’s their official statement on why decided to offer a free plan now:

ConvertKit is tailor-made for creators to grow their audiences. Our mission is to help creators earn a living and we believe that by adding a free entry-point we are removing a large roadblock for beginner creators towards earning a living online. 

What’s Included in the ConvertKit Free Plan?

Here’s where we get into the fun stuff.  This is what is included in the free plan for ConvertKit.

  1. Unlimited Landing pages and opt-in forms creations
  2. Access to over 30 different landing page templates (& growing)
  3. Broadcast sending (unlimited)
  4. Tag and Segment subscriber management
  5. Incentive emails
  6. Thank you pages
  7. Access to Referrl Program
  8. Access to the ConvertKit Community 
Coming in hot on the landing pages

ConvertKit Landing Pages

One of the main things I LOVE about ConvertKit (besides being a super easy email marketing system) are their landing pages. Sure they are only one of many email marketing providers offering landing pages, but their template options and design ease is a step above others. 

As mentioned before, ConvertKit has been in a bit of rebranding phase over the last year (Seva anyone?), but they are dedicated to not only being a great email marketing company, but a landing page company too.

I can’t tell you how many clients have asked me to create a landing page ( with a program like LeadPages) then connect it to their email provider. It’s a system and process I know well, as do other online business owners.

Which is why their dedication to being an email & landing page company is filling a gap in the industry that other email marketing companies are likely noticing.

Check out my video below & for yourself how easy it is to create a landing page in ConvertKit.

Thank you Page + Incentive Emails

Did you watch the video on how to create a ConvertKit landing page? 

If you did you saw I go over Thank You Pages and Incentive Emails as well. On top of connecting landing page systems to email systems, I’ve also been tasked with creating thank you pages.

It’s seriously crazy how much work goes into a really simple download and thank you. 

ConvertKit knows this and is saying, “That’s crazy!” (mmmhmmmm, preach!) “Why don’t we just beef up all of these services we already offer. And why don’t we, offer them for free.” (say what?!) 

I can’t express how above and beyond this is compared to the ConvertKit alternatives.

If you aren’t familiar with term incentive email, it’s essentially the immediate email your new subscriber gets the minute they fork over their valuable information. And it includes the delivery of the incentive you used to get them to provide their email address.

Broadcast Emails

These are single emails you can send at any time. Think weekly newsletter, special offers, or fun updates.

You can choose to send them to your full list or a segment within your list. And they can be scheduled to be sent at a future day & time. 

Any professional email you are subscribed to uses Broadcast emails.

Tags and Segments

Tags are what you apply to individual subscribers. Segments are groups of tags. 

You can tag subscribers for any reason to track their behavior. Maybe they bought your online course, downloaded your freebie, clicked on a link in your email, or attended your webinar. These are thing that are super helpful to know.

Tags are good for knowing not only where a subscriber came from, but what it was that interested them of your offerings to begin with. 

Tags are so easy to create and gather that sometimes it’s sometimes helpful to group them into larger segments. Say you have 2 different products you offer- Offer A and Offer B. And over the next 2 weeks you are offering 25% off Offer A and want to target that group specifically for the sale.

What you can do it create a segment called “Offer A” that includes the 2+ tags related to that offer. So when you go to send your Broadcast email you know the exact target group, Offer A, is getting your email & no one else.  

Refer Friends to get more Subscribers

This is probably one of the more confusing new incentives for long time ConvertKit users. But let me break it down for you. 

The Referral program is completely different (read: not the same) as the Affiliate program.

The ConvertKit referral program:

  1. Is an internal referral program. 
  2. You send a friend/colleague an email or link to sign up for the free ConvertKit plan. 
  3. 1 active referral = 100 email subscribers to manage 
  4. There is a max referral of up to 10 friends (1,000 subscribers) 

The benefits of “refer your friends” are that you can continue to stay on the free plan even as your fan base continues to grow (up to a limit). As long as you are promoting ConvertKit to others they will give you a large subscriber base. It’s a win-win for you and the company. 

By the time you have 1,000 subscribers you are likely ready for more advanced features and in a better place to start paying for the monthly subscription.  

The ConvertKit affiliate program:

  1. Is an external referral program.
  2. You can share your link with anyone, anywhere for any service.
  3. You receive a 10% recurring monetary commission if the person signs up for a paid plan. 
  4. There is no maximum on how many affiliate referrals you can have. 

But one major feature they rolled out to affiliates is that if you sign up for a free plan using my link than you are gifted 100 subscribers right off the bat! 

Go ahead, get your free plan and 100 subscribers to get started building your list. Then, once your list is starts to grow, you can start referring your friends to ConvertKit to get even more subscribers. 

What’s not included in the Free Plan?

Mainly the more advanced features of ConvertKit including sequences and automations. 

ConvertKit Email Sequence

Sequences refers to an email sequence. Unlike broadcast emails, which are single emails sent out to everyone at the same time, sequence emails can be sent out at intervals depending on when a person signed up.

So for example, say you have a free Ultimate Business Tools Guide for Online Creators. (just for example 😉) People can access the landing page anytime. And when they do, the email sequence in ConvertKit is prompted to send a series of 3 follow up emails. 

The first email is sent immediately and includes the download. The 2nd email is sent the following day to make sure they got it and try to gather more information about them. And the 3rd email, is sent 2 days later to continue relationship building.

That’s how a sequence works. All automated and all on time. 

Visual Automations

Visual Automations are your more complicated structures of all your building blocks (forms, tags, sequences). Automations allow you to set and forget and make sure every person is getting exactly what they should be at exactly the right times. 

The visual automation of ConvertKit is honestly the main reason I love them. I haven’t used a better system that makes automations easier.

In a nutshell, you set the main trigger (form submission, tag applied, date , etc) and can walk subscribers down any path as long and as complicated as your offerings. 

But let’s not get ahead of ourselves. If you are new creator, you don’t need to worry about these things right now. For now, just focus on building your email base through offerings, landing pages and broadcast emails.

ConvertKit Pricing

What you can expect from the different plans on offer.

ConvertKit Free Plan: 

  1. $0
  2. Unlimited Time
  3. Subscriber limit (1000 subscribers max)
  4. Won’t have to switch providers when you’re ready to start a paid plan
  5. Limited Features
  6. Relies on referral to get more free subscribers

ConvertKit Free Trial:

  1. $0
  2. 14 day trial period
  3. Unlimited subscribers
  4. If switching, you will have to get subscribers imported and everything set up during this time
  5. All features are available
  6. After trial ends, will need to switch to a paid plan or the free plan

ConvertKit Paid Plan:

  1. Prices start at $29 (see chart below)
  2. Plan increases based on your number of subscribers
  3. All features are available
  4. Can sign up or cancel at any time

How to Join ConvertKit

By using my link to get started on the free plan or completing the free trial.

Remember by using my link for the free plan you will be gifted 100 subscribers to get you started.

Questions, comments, love for ConvertKit or want to leave a ConvertKit review? Let me know in the comments section.

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